Atlanta-based Discrete Wireless, Inc., a leading provider of GPS Vehicle Tracking Systems, has an official Teen Tracking Dealer Network, a program for coordinating Discrete Wireless distributors who specialize in providing, installing, and training of GPS Vehicle Tracking solutions for parents of teen drivers.

"The teen market has always been important to us," said Doug Benson, Director of Marketing for Discrete Wireless. "But before we could be dedicated in creating a successful consumer business around the teen market, we needed to build a superior product for our core Fleet Management business."

Discrete Wireless's GPS Vehicle Tracking system, called Marcus, is currently used by more than 3,000 businesses in the United States and Canada. Service and Distribution businesses have been the primary focus for Discrete Wireless since they began shipping Marcus in the winter of 2000.

"For the last six years we have focused on building and delivering the best GPS Vehicle Tracking system to service and distribution companies," Benson continued. "What we learned from tracking tens of thousands of business vehicles around the country created a solution that happens to be the most powerful, reliable, and feature-rich GPS system for monitoring teens."

There are dozens of phone-based GPS solution providers who market GPS tracking to parents of teens. As in the commercial fleet business use of GPS tracking, handset-based GPS solutions fall far short of a permanently installed unit in satisfying the expectations of a parent. "Teens are going to manipulate turning on and off the phone, moving it, leaving it somewhere. There are a million ways to defeat the validity of a GPS handset, and just like fleet customers, teen drivers learn all the tricks fast."